Convinced that the Customer Experience is a genuine driver of transformation, she works to align strategy, operations and culture with a clear purpose: to make people’s day-to-day lives easier in every interaction. She has built her career by driving customer experience transformation models within complex and highly regulated organisations in the energy, logistics and, currently, insurance sectors. Throughout her career, she has led initiatives aimed at improving processes, decision-making and generating sustainable impact for clients and the business, from a cross-functional and people-centred perspective.