Agenda
Helena Canadell, presenter, speaker and lecturer, expert in communication.
Since 2008, she has worked as a presenter for a multitude of brands and at all kinds of events: congresses and conferences, team building, training sessions, sales days, shows, dance festivals, award ceremonies, etc.
She has also worked as a speaker at all kinds of sporting events since 1997, being the first female speaker at FC Barcelona, for Barça femenino.
Her time on television began back in 2003, and she has not stopped to date. First as a dancer/dance teacher in programmes such as: “Zona de ball”, “Mira quién baila”, “+k Fitness”, “Pura Magia”, “Uno de los nuestros”, “Fent Trull”, “Mueve tu mente”, “Tu Cara me suena” and “Buenafuente”, and later and currently, as a reporter and/or collaborator with her own section in several programmes in: “Saber Vivir” (TVE), “Terra de vins”, “Obert de nit”, “Storybars”.
Freelance Strategic Consultant in the financial-insurance field, mainly linked to the ICEA Association.
José Luis Calderón is an Economist (ADE) from the Universidad Autónoma de Madrid, with a background in the insurance and financial sector. He has 35 years of experience in the insurance sector, 25 of them as General Manager in different prestigious entities (Aseval, CxG Aviva, Aviva Vida y Pensiones and Santalucía Vida y Pensiones).
Currently, in addition to being linked to the ICEA Association, he is a member of the Board of Directors of “Stay Agencia de Suscripción” and “Livetopic” insurtech in the field of financial planning, and of the Technical Committee of INADE. He is also an advisor to Community of Insurance, Centerbrok, SegurosIA, and Arca Digital.
With a background in Business Studies and 20 years’ experience in
the insurance sector, I have worked in Risk Management at the
Telefónica Group and, for over fifteen years, in affinity insurance
with the Group’s Direct Insurer (Telefónica Seguros), developing
innovative products such as mobile insurance.
For the past six years, I have led the development of cyber
insurance at Telefónica Seguros, serving as product manager and
head of underwriting and business, with a focus on creating cyber
solutions that protect our customers in an increasingly complex
digital environment.
With a background in Business Studies and 20 years’ experience in
the insurance sector, I have worked in Risk Management at the
Telefónica Group and, for over fifteen years, in affinity insurance
with the Group’s Direct Insurer (Telefónica Seguros), developing
innovative products such as mobile insurance.
For the past six years, I have led the development of cyber
insurance at Telefónica Seguros, serving as product manager and
head of underwriting and business, with a focus on creating cyber
solutions that protect our customers in an increasingly complex
digital environment.
Benjamin Pellegrini is Senior Cyber and Fintech Underwriter at Markel Spain. He has previous experience as a cyber underwriter at Zurich and cyber broker at Marsh. He is a solicitor specialising in personal data protection and cybersecurity.
Over 20 years’ experience in technology and risk management. Currently CISO at Ferrovial Energía and head of the Group’s OT cybersecurity. Former global CISO at Prosegur and Dia, with experience in banking and consultancy. Combines teaching with advisory work. Engineer, MBA and holder of multiple certifications in cybersecurity and risk management.
Richard Attié: With over 35 years of experience in the sector, he began his career in France. In 1997, he arrived in Spain, holding various sales and marketing management positions and being appointed Director of Development and member of the Management Committee of AZUR SEGUROS in 2003.
After several experiences in Spain, Richard joined Allianz with the aim of developing the business of entities in the Middle East and North Africa.
After two years as Head of Retail Business, Digital Marketing & Distribution at Allianz’s global headquarters in Munich, Richard wanted to return to his first love: sales. Today, he is the Global Senior Business Developer for Allianz’s B2B2C entity, Allianz Partners.
His role within the Global Strategic and Partnerships division encompasses a focus on new and micro-mobility, as well as the development of solutions for the gig economy (independent worker platforms).
With 25+ years of international experience, Gaelle Chiodi has built her career in marketing and innovation, delivering global customer-centric solutions in complex environments. During her years in APAC, she held marketing & product management roles in telco and medical assistance, expanding her expertise in fast-growing health and technology fields.
Gaelle joined Allianz Partners in 2014, contributing to the growth of the Health Line of Business. She initially supported the international health (IPMI) segment and played a key role in establishing digital health services capabilities from the MEA region before transitioning into her current responsibilities.
Today, Gaelle is the Head of Digital Health Services at Allianz Partners Health. She leads the global development, delivery, and performance of the company’s digital health services portfolio. Her mission focuses on shaping B-Partners and customer value through digital health solutions combining AI and Human touch, from telemedicine, prevention and wellness programs, and ecosystem-driven partnerships.
A physiotherapist by training and a strategist by vocation, Jaime stands at the exact intersection between neurological health and cutting-edge technology. As Chief of Product at TRAK, he leads the product and clinical vision of a disruptive proposal: the first 100% digital rehabilitation clinic. In this way, he is redefining how we understand physical recovery.
His approach combines precision treatment with the scalability of the entrepreneurial environment, convinced that technology is not just a tool, but the vehicle for democratizing health.
Roberto Hernández is the Director of Claims & Market Experience at Zurich Insurance in Spain. With over 20 years’ experience, he has led strategic departments in Latin America and Brazil, distinguishing himself through his work in driving digital transformation, process automation and improvements to the customer experience.
An entrepreneur by nature and a business strategist by conviction, Jon leads TRAK’s roadmap with a clear goal: to redefine the standards of healthcare and rehabilitation. With a solid foundation in business management and business development, he has turned a technological vision into an operational reality that today leads to the digitalization of physiotherapy.
His approach combines the agility of the start-up ecosystem with a systemic vision of the healthcare sector, allowing TRAK to be not just a tool, but a paradigm shift in clinical efficiency, the standard of musculoskeletal care and the improvement of people’s quality of life.
Founder and CEO of Healz, the first CE-marked Corporate Preventive Health Intelligence System (ISCPtm). By analysing up to 100 biomarkers, it helps detect metabolic and hormonal dysfunctions years in advance. 82% of users improve their biomarkers within 3 months. NPS 8.6/10.
Richard Attié: With over 35 years of experience in the sector, he began his career in France. In 1997, he arrived in Spain, holding various sales and marketing management positions and being appointed Director of Development and member of the Management Committee of AZUR SEGUROS in 2003.
After several experiences in Spain, Richard joined Allianz with the aim of developing the business of entities in the Middle East and North Africa.
After two years as Head of Retail Business, Digital Marketing & Distribution at Allianz’s global headquarters in Munich, Richard wanted to return to his first love: sales. Today, he is the Global Senior Business Developer for Allianz’s B2B2C entity, Allianz Partners.
His role within the Global Strategic and Partnerships division encompasses a focus on new and micro-mobility, as well as the development of solutions for the gig economy (independent worker platforms).
Director of Innovation and Healthcare Services at SegurCaixa Adeslas. Driving strategy, ideation, design and launch of digital services on our digital health platform (web and app). Serving over 1.8 million digital customers and over 500,000 unique monthly users.
Committed to addressing our customers’ real needs through innovative solutions that improve their health and experience in an efficient and sustainable manner.
Over 15 years’ experience leading teams in health insurance, the pharmaceutical industry and consultancy | Expert in innovation, digital products, digital health and multi-channel marketing.
Lecturer in Innovation and Digital Health, providing a broad and strategic vision to transform the sector.
An executive with over 30 years’ experience in the insurance sector, specialising in strategy, corporate governance and risk management. Following the sale of her brokerage firm, she now advises on transformation processes and focuses her work on supervisory and advisory roles, with a particular interest in innovation and healthcare, as well as data governance and artificial intelligence.
Ignacio Gutiérrez is the Founder and CEO of AyGLOO. He holds a degree in Industrial Engineering from the UPM and an MBA, with training in data science. He is an AI expert with over 10 years’ experience. He has worked at SAS Institute, a leading name in analytics and AI for decades, as well as at SAP and HP. He has launched business units from scratch and founded two further start-ups.
Juanmi López is CEO of SegurosIA, an actuary and specialist in insurance innovation. After more than a decade in various positions at insurance companies and brokers, he now leads the deployment of agent AI in insurance in Spain, focusing on real business impact and regulatory compliance.
- Founding team member and CTO of CoverWallet, acquired by AON
- Co-founder of ClibrAIn (foundational AI model – TechCrunch).
- CTO of Beedigital ($60 million in revenue), CTO of Kelisto, CTO of Justlanded.
- BSc and MSc in Computer Science, University of Murcia and University of Ghent.
With a degree in Pure Philosophy from the University of Deusto and a PhD in Sociology from the UNED, he is the founder and director of GNOSS, a technology company that has been working for more than 20 years on the development of neurosymbolic AI based on knowledge graphs capable of interpreting human language within a framework of common sense with people.
A computer engineer from the UPC, he has extensive experience in operations and technology, having led international projects and held management positions at Banco Sabadell, Solvia and the IMI of Barcelona City Council.
Convinced that the Customer Experience is a genuine driver of transformation, she works to align strategy, operations and culture with a clear purpose: to make people’s day-to-day lives easier in every interaction. She has built her career by driving customer experience transformation models within complex and highly regulated organisations in the energy, logistics and, currently, insurance sectors. Throughout her career, she has led initiatives aimed at improving processes, decision-making and generating sustainable impact for clients and the business, from a cross-functional and people-centred perspective.
Telecommunications engineer, PhD in this discipline and graduate in Economics. He is a professor at the Polytechnic University of Madrid and holder of the Jean Monnet Chair in Technological Diplomacy and Digital Sovereignty. A specialist in technological geopolitics, he has worked at the European Commission and the Ministry of Industry. Between 2014 and 2020, he lived in Shanghai, promoting cooperation with Asian technological universities and innovation programmes. He currently coordinates the European Commission’s expert group on digital technologies in China and leads international projects on artificial intelligence and digital transformation.
He is also a regular speaker at international seminars and postgraduate courses, as well as a guest editor for academic journals. He has published more than 300 works in books, journals and conferences, accumulating more than 4,600 citations and an h-index of 32. In his last two books, he analyses, respectively, the role of technological innovation in international geostrategy, with a special focus on China (‘El gran sueño de China’ [China’s Great Dream], KnowSquare Award, 2023) and the past, present and future of society in the same country (‘La ciudad antes del mar’ [‘La ciudad antes del mar’], Tecnos, 2025).
Freelance Strategic Consultant in the financial-insurance field, mainly linked to the ICEA Association.
José Luis Calderón is an Economist (ADE) from the Universidad Autónoma de Madrid, with a background in the insurance and financial sector. He has 35 years of experience in the insurance sector, 25 of them as General Manager in different prestigious entities (Aseval, CxG Aviva, Aviva Vida y Pensiones and Santalucía Vida y Pensiones).
Currently, in addition to being linked to the ICEA Association, he is a member of the Board of Directors of “Stay Agencia de Suscripción” and “Livetopic” insurtech in the field of financial planning, and of the Technical Committee of INADE. He is also an advisor to Community of Insurance, Centerbrok, SegurosIA, and Arca Digital.
She has over 15 years’ experience leading technology and innovation projects in digital health, within both hospital and corporate settings. She has worked with Hospital Sant Pau, Indiba and the Polytechnic University of Catalonia. She holds a degree in Biomechanical Engineering, a Master’s degree in Biomechanics and an MBA.
She has over 15 years’ experience leading technology and innovation projects in digital health, within both hospital and corporate settings. She has worked with Hospital Sant Pau, Indiba and the Polytechnic University of Catalonia. She holds a degree in Biomechanical Engineering, a Master’s degree in Biomechanics and an MBA.
Directora de Desarrollo Estratégico y Salud Digital en Grupo DKV. Politóloga con MBA y Máster en Gestión Pública (ESADE-UPF). Más de 15 años en innovación y salud digital en sectores público y privado. Miembro de la Junta Directiva de la Asociación de Salud Digital y experta en salud digital de la OMS.
Felipe Pascual Garrido is the CEO of SANO CENTER and the
founder of UNIVERSO GOODLIFE, an initiative focused on
active wellness and healthy longevity. As a senior consultant at
Lidera Sport Consulting, he has led strategic projects in Spain and
Latin America. Specializing in transforming complex ideas into
viable models, he drives innovation and professionalization in the
sports sector.
Diego joined Línea Directa in 2022 as Commercial Director, leading the transformation and diversification of the business model. Since 2024, he has also overseen the Health division, driving its growth and operational development. Prior to this, he built his career at various financial institutions in Spain and Italy.
Eva Aurin is a professional with over 18 years’ experience in the healthcare sector, specialising in innovation, digital health and technological transformation. She has held leadership roles, including Head of Innovation and Digital Health at Vall d’Hebron Hospital, and is currently Head of Healthcare and Social Business Development at Telefónica. She chairs the Catalan Digital Health Society, where she drives the development of the digital health ecosystem.
Chief Executive Officer of Ferrer&Ojeda and member of the fourth generation of the family business. With a degree and MBA from ESADE, he began his career in strategic consulting at an American firm and then became an executive at a Spanish family-owned multinational, gaining more than ten years of diverse experience.
Law degree from the Autonomous University of Madrid.
Master’s degree in Business Management from AEDE.
Certified insurance broker.
Accredited mentor by the Spanish Mentoring Network.
MIFID II qualification for financial advice.
For the last 10 years, he has been the Managing Director of the National Organisation of Insurance Brokers (Espabrok) and Head of Distribution for the wholesale brokerage Espabrok and Espabrok Inversiones.
He is a member of the Board of Directors of the International Insurers’ Club.
His professional career prior to Espabrok is extensive, having led teams at the commercial, national and regional director level in leading multinational and local insurance companies, such as Previasa (now DKV), Pelayo Mutua de Seguros and Zurich. He has a 360º view of the insurance sector, institutions, professional mediation and insurance companies.
Chief Executive Officer of Ferrer&Ojeda and member of the fourth generation of the family business. With a degree and MBA from ESADE, he began his career in strategic consulting at an American firm and then became an executive at a Spanish family-owned multinational, gaining more than ten years of diverse experience.
Law degree from the Autonomous University of Madrid.
Master’s degree in Business Management from AEDE.
Certified insurance broker.
Accredited mentor by the Spanish Mentoring Network.
MIFID II qualification for financial advice.
For the last 10 years, he has been the Managing Director of the National Organisation of Insurance Brokers (Espabrok) and Head of Distribution for the wholesale brokerage Espabrok and Espabrok Inversiones.
He is a member of the Board of Directors of the International Insurers’ Club.
His professional career prior to Espabrok is extensive, having led teams at the commercial, national and regional director level in leading multinational and local insurance companies, such as Previasa (now DKV), Pelayo Mutua de Seguros and Zurich. He has a 360º view of the insurance sector, institutions, professional mediation and insurance companies.
Marcelo Rodríguez, an international leader in insurance, reinsurance, and M&A. With more than 24 years as Chairman of RiskGroup Argentina, he stands out for his leadership in business strategy and Insurtech. He was CEO of Steward Wrightson and AON. He is co-founder of EspacioECCTA and a member of Club de los 20, combining his vast executive experience with his role as an entrepreneur and academic.
Profile with over 35 years of experience in the sector.
International experience in different markets.
In-depth knowledge of distribution models and value propositions for independent professional brokerage.
Performance in the brokerage market over the last 20 years, with top-level responsibilities in groups such as AXA and now MetLife.
Felipe García Rey is a strategic advisor and lecturer specialising in customer experience from a strategic and practical perspective. With over 30 years of commercial experience, he combines business and CX to analyse real situations, contribute business judgement and turn conversations into decisions and actionable steps.
Juanmi López is CEO of SegurosIA, an actuary and specialist in insurance innovation. After more than a decade in various positions at insurance companies and brokers, he now leads the deployment of agent AI in insurance in Spain, focusing on real business impact and regulatory compliance.
- Founding team member and CTO of CoverWallet, acquired by AON
- Co-founder of ClibrAIn (foundational AI model – TechCrunch).
- CTO of Beedigital ($60 million in revenue), CTO of Kelisto, CTO of Justlanded.
- BSc and MSc in Computer Science, University of Murcia and University of Ghent.
With a degree in Pure Philosophy from the University of Deusto and a PhD in Sociology from the UNED, he is the founder and director of GNOSS, a technology company that has been working for more than 20 years on the development of neurosymbolic AI based on knowledge graphs capable of interpreting human language within a framework of common sense with people.
Ignacio Gutiérrez is the Founder and CEO of AyGLOO. He holds a degree in Industrial Engineering from the UPM and an MBA, with training in data science. He is an AI expert with over 10 years’ experience. He has worked at SAS Institute, a leading name in analytics and AI for decades, as well as at SAP and HP. He has launched business units from scratch and founded two further start-ups.
Currently in period of NON Compite.
Ana Matarranz Carpizo is a prominent leader in the national and international insurance sector. She has held senior positions, Managing Director of Howden Iberia, Willis and member of the board of directors of Compensa, as well as CEO of Health & Benefits for Europe at WTW. Actuary and Economist. Highly recognised professional, having received several awards: Most Inspirational Woman by INESE and Best Executive by AJS.
Florian has been investing in tech startups for over 15 years, and in InsurTech more specifically since the category exists! Florian is co-founder of astoryaVC, one of the most active investors in tech startups revamping insurance and tackling emerging risks. He invests across Europe at Seed stage, supporting founders in their go-to-market strategies, sales cycles and marketing efforts.
Founder of KAPS Management Group, a consulting firm specialising in Human & Digital Transformation, as well as emotional leadership in the corporate world. Independent consultant on several advisory boards, specialising in innovation and transformation.
Master’s degree in Digital Business from La Salle International Graduate School, PDG from IESE International School and Bachelor’s degree in Physical Chemistry from the University of Barcelona.
More than 40 years of national and international experience in senior management and in the field of technology, CDO of Endesa, CIO of the Endesa Group, President of Mundivía, President of CETIC, Vice-President of Autelsi, Director of Sadiel and Founding Patron of the Eduardo Punset Foundation, among other positions.
Professor at La Salle International Graduate School in ICT, Innovation, Project Management, Customer Experience, and Emotional and Transformational Leadership.
Author of ‘RENACER’ and ‘WISE Workers: Increase Your Employability and Become the Employee Companies Love’ and regular Transformational Speaker for companies.
Director of Personal and Health Insurance at Helvetia Caser, with 30 years’ experience in the insurance sector linked to healthcare, both in service provision and in the insurance business itself; he also has previous experience in other industries (automotive, food).
He holds a degree in Industrial Engineering and has completed postgraduate studies at ESADE, Ashridge Business School and the University of St Gallen.
A chartered actuary since 1999 and a CERA member since 2019. Currently Head of Mobility at Helvetia-CASER. Previously, at the AXA Group, he served as Head of Life, Savings and Health for International and New Markets (2 years), Head of Risk at AXA Mexico (4 years), and Head of P&C and Health Actuarial at AXA Spain (6 years).
He was an associate professor at the Autonomous University of Madrid from 1997 to 2004, teaching Financial Mathematics and Investments, and at the University of Alcalá de Henares from 2004 to 2013, teaching Actuarial Mathematics I and II, Actuarial Modelling and Pension Schemes.
Previously worked as a consultant for various companies, including Towers Perrin-Tillinghast (2 years) and CGAA Consultores (8 years).
Holds a degree in Business Management from the Autonomous University of Madrid and a degree in Actuarial Science from the University of Alcalá de Henares. Lecturer on various master’s and specialised programmes (EOI, ICEA, CIFF, etc.). Member of the Spanish Actuarial Institute and member of its Board of Directors (Secretary General from January 2013 to 2015). He has collaborated with public bodies such as the Bank of Spain, the Insurance Supervisory Authority, the Ibero-American Social Security Organisation, etc., on the development of research and education programmes.
PhD in Computer Science from the University of Deusto, specialising in Big Data,
mobility and predictive algorithms. Master’s in Management from the University of
Wales (2016). MBA from IE Business School (1998) and a degree in Business
Administration and Management (1997)
A professional with over 25 years’ experience leading business development and
projects in the technology and services sectors. An expert in technological solutions
applied to mobility, connected cars and the Internet of Things (IoT).
In 2001, he created and founded DETECTOR, a company specialising in technology,
telematics and mobility consultancy, which went on to generate an annual turnover of
over €14 million.
In 2013, he established a new company called NEXT SEGUROS, launching the first
car insurance policy that only costs money when the car is in motion. In 2017, he
established GRUPO NEXT, a company specialising in information management and
Big Data, the connected car, the monetisation of information and data analytics. In
2024, he launched NEXT MOBILITY SOLUTIONS, a company specialising in mobility
management and the development of predictive mobility models and smart transport.
In the academic sphere, Dr Goikoetxea is a lecturer in Big Data at the School of
Computer Engineering at the University of Deusto (Bilbao) and a lecturer in Smart
Cities, Innovation and Smart Mobility at The Valley Business School (Madrid). He is a
senior lecturer in Innovation and Digital Transformation at the Faculty of Business
Administration at Francisco Vitoria University (Madrid), a lecturer in Introduction to
Technology at Camilo José Cela University, and a lecturer in Finance and Operations at
Alfonso X el Sabio University. He also collaborates with IE Business School.
Dr Goikoetxea is a regular speaker on topics related to IoT, AI, Big Data, pay-per-use
car insurance, Connected Cars and entrepreneurship.
Digital Health Project Manager at Helvetia Caser. She has spent the last five years developing digital health products and services for policyholders.
Prior to this, she had been working in the insurance sector for over 13 years.
She holds a degree in Advertising and Public Relations from Rey Juan Carlos University.
- e-Distribution:
- e-Ecosystem:
- e-Health:
- LATAM
- Best Partnership
Freelance Strategic Consultant in the financial-insurance field, mainly linked to the ICEA Association.
José Luis Calderón is an Economist (ADE) from the Universidad Autónoma de Madrid, with a background in the insurance and financial sector. He has 35 years of experience in the insurance sector, 25 of them as General Manager in different prestigious entities (Aseval, CxG Aviva, Aviva Vida y Pensiones and Santalucía Vida y Pensiones).
Currently, in addition to being linked to the ICEA Association, he is a member of the Board of Directors of “Stay Agencia de Suscripción” and “Livetopic” insurtech in the field of financial planning, and of the Technical Committee of INADE. He is also an advisor to Community of Insurance, Centerbrok, SegurosIA, and Arca Digital.
Helena Canadell, presenter, speaker and lecturer, expert in communication.
Since 2008, she has worked as a presenter for a multitude of brands and at all kinds of events: congresses and conferences, team building, training sessions, sales days, shows, dance festivals, award ceremonies, etc.
She has also worked as a speaker at all kinds of sporting events since 1997, being the first female speaker at FC Barcelona, for Barça femenino.
Her time on television began back in 2003, and she has not stopped to date. First as a dancer/dance teacher in programmes such as: “Zona de ball”, “Mira quién baila”, “+k Fitness”, “Pura Magia”, “Uno de los nuestros”, “Fent Trull”, “Mueve tu mente”, “Tu Cara me suena” and “Buenafuente”, and later and currently, as a reporter and/or collaborator with her own section in several programmes in: “Saber Vivir” (TVE), “Terra de vins”, “Obert de nit”, “Storybars”.
Helena Canadell, presenter, speaker and lecturer, expert in communication.
Since 2008, she has worked as a presenter for a multitude of brands and at all kinds of events: congresses and conferences, team building, training sessions, sales days, shows, dance festivals, award ceremonies, etc.
She has also worked as a speaker at all kinds of sporting events since 1997, being the first female speaker at FC Barcelona, for Barça femenino.
Her time on television began back in 2003, and she has not stopped to date. First as a dancer/dance teacher in programmes such as: “Zona de ball”, “Mira quién baila”, “+k Fitness”, “Pura Magia”, “Uno de los nuestros”, “Fent Trull”, “Mueve tu mente”, “Tu Cara me suena” and “Buenafuente”, and later and currently, as a reporter and/or collaborator with her own section in several programmes in: “Saber Vivir” (TVE), “Terra de vins”, “Obert de nit”, “Storybars”.
Freelance Strategic Consultant in the financial-insurance field, mainly linked to the ICEA Association.
José Luis Calderón is an Economist (ADE) from the Universidad Autónoma de Madrid, with a background in the insurance and financial sector. He has 35 years of experience in the insurance sector, 25 of them as General Manager in different prestigious entities (Aseval, CxG Aviva, Aviva Vida y Pensiones and Santalucía Vida y Pensiones).
Currently, in addition to being linked to the ICEA Association, he is a member of the Board of Directors of “Stay Agencia de Suscripción” and “Livetopic” insurtech in the field of financial planning, and of the Technical Committee of INADE. He is also an advisor to Community of Insurance, Centerbrok, SegurosIA, and Arca Digital.
With a background in Business Studies and 20 years’ experience in
the insurance sector, I have worked in Risk Management at the
Telefónica Group and, for over fifteen years, in affinity insurance
with the Group’s Direct Insurer (Telefónica Seguros), developing
innovative products such as mobile insurance.
For the past six years, I have led the development of cyber
insurance at Telefónica Seguros, serving as product manager and
head of underwriting and business, with a focus on creating cyber
solutions that protect our customers in an increasingly complex
digital environment.
With a background in Business Studies and 20 years’ experience in
the insurance sector, I have worked in Risk Management at the
Telefónica Group and, for over fifteen years, in affinity insurance
with the Group’s Direct Insurer (Telefónica Seguros), developing
innovative products such as mobile insurance.
For the past six years, I have led the development of cyber
insurance at Telefónica Seguros, serving as product manager and
head of underwriting and business, with a focus on creating cyber
solutions that protect our customers in an increasingly complex
digital environment.
Benjamin Pellegrini is Senior Cyber and Fintech Underwriter at Markel Spain. He has previous experience as a cyber underwriter at Zurich and cyber broker at Marsh. He is a solicitor specialising in personal data protection and cybersecurity.
Over 20 years’ experience in technology and risk management. Currently CISO at Ferrovial Energía and head of the Group’s OT cybersecurity. Former global CISO at Prosegur and Dia, with experience in banking and consultancy. Combines teaching with advisory work. Engineer, MBA and holder of multiple certifications in cybersecurity and risk management.
Richard Attié: With over 35 years of experience in the sector, he began his career in France. In 1997, he arrived in Spain, holding various sales and marketing management positions and being appointed Director of Development and member of the Management Committee of AZUR SEGUROS in 2003.
After several experiences in Spain, Richard joined Allianz with the aim of developing the business of entities in the Middle East and North Africa.
After two years as Head of Retail Business, Digital Marketing & Distribution at Allianz’s global headquarters in Munich, Richard wanted to return to his first love: sales. Today, he is the Global Senior Business Developer for Allianz’s B2B2C entity, Allianz Partners.
His role within the Global Strategic and Partnerships division encompasses a focus on new and micro-mobility, as well as the development of solutions for the gig economy (independent worker platforms).
With 25+ years of international experience, Gaelle Chiodi has built her career in marketing and innovation, delivering global customer-centric solutions in complex environments. During her years in APAC, she held marketing & product management roles in telco and medical assistance, expanding her expertise in fast-growing health and technology fields.
Gaelle joined Allianz Partners in 2014, contributing to the growth of the Health Line of Business. She initially supported the international health (IPMI) segment and played a key role in establishing digital health services capabilities from the MEA region before transitioning into her current responsibilities.
Today, Gaelle is the Head of Digital Health Services at Allianz Partners Health. She leads the global development, delivery, and performance of the company’s digital health services portfolio. Her mission focuses on shaping B-Partners and customer value through digital health solutions combining AI and Human touch, from telemedicine, prevention and wellness programs, and ecosystem-driven partnerships.
A physiotherapist by training and a strategist by vocation, Jaime stands at the exact intersection between neurological health and cutting-edge technology. As Chief of Product at TRAK, he leads the product and clinical vision of a disruptive proposal: the first 100% digital rehabilitation clinic. In this way, he is redefining how we understand physical recovery.
His approach combines precision treatment with the scalability of the entrepreneurial environment, convinced that technology is not just a tool, but the vehicle for democratizing health.
Roberto Hernández is the Director of Claims & Market Experience at Zurich Insurance in Spain. With over 20 years’ experience, he has led strategic departments in Latin America and Brazil, distinguishing himself through his work in driving digital transformation, process automation and improvements to the customer experience.
An entrepreneur by nature and a business strategist by conviction, Jon leads TRAK’s roadmap with a clear goal: to redefine the standards of healthcare and rehabilitation. With a solid foundation in business management and business development, he has turned a technological vision into an operational reality that today leads to the digitalization of physiotherapy.
His approach combines the agility of the start-up ecosystem with a systemic vision of the healthcare sector, allowing TRAK to be not just a tool, but a paradigm shift in clinical efficiency, the standard of musculoskeletal care and the improvement of people’s quality of life.
Founder and CEO of Healz, the first CE-marked Corporate Preventive Health Intelligence System (ISCPtm). By analysing up to 100 biomarkers, it helps detect metabolic and hormonal dysfunctions years in advance. 82% of users improve their biomarkers within 3 months. NPS 8.6/10.
Richard Attié: With over 35 years of experience in the sector, he began his career in France. In 1997, he arrived in Spain, holding various sales and marketing management positions and being appointed Director of Development and member of the Management Committee of AZUR SEGUROS in 2003.
After several experiences in Spain, Richard joined Allianz with the aim of developing the business of entities in the Middle East and North Africa.
After two years as Head of Retail Business, Digital Marketing & Distribution at Allianz’s global headquarters in Munich, Richard wanted to return to his first love: sales. Today, he is the Global Senior Business Developer for Allianz’s B2B2C entity, Allianz Partners.
His role within the Global Strategic and Partnerships division encompasses a focus on new and micro-mobility, as well as the development of solutions for the gig economy (independent worker platforms).
Director of Innovation and Healthcare Services at SegurCaixa Adeslas. Driving strategy, ideation, design and launch of digital services on our digital health platform (web and app). Serving over 1.8 million digital customers and over 500,000 unique monthly users.
Committed to addressing our customers’ real needs through innovative solutions that improve their health and experience in an efficient and sustainable manner.
Over 15 years’ experience leading teams in health insurance, the pharmaceutical industry and consultancy | Expert in innovation, digital products, digital health and multi-channel marketing.
Lecturer in Innovation and Digital Health, providing a broad and strategic vision to transform the sector.
An executive with over 30 years’ experience in the insurance sector, specialising in strategy, corporate governance and risk management. Following the sale of her brokerage firm, she now advises on transformation processes and focuses her work on supervisory and advisory roles, with a particular interest in innovation and healthcare, as well as data governance and artificial intelligence.
Ignacio Gutiérrez is the Founder and CEO of AyGLOO. He holds a degree in Industrial Engineering from the UPM and an MBA, with training in data science. He is an AI expert with over 10 years’ experience. He has worked at SAS Institute, a leading name in analytics and AI for decades, as well as at SAP and HP. He has launched business units from scratch and founded two further start-ups.
Juanmi López is CEO of SegurosIA, an actuary and specialist in insurance innovation. After more than a decade in various positions at insurance companies and brokers, he now leads the deployment of agent AI in insurance in Spain, focusing on real business impact and regulatory compliance.
- Founding team member and CTO of CoverWallet, acquired by AON
- Co-founder of ClibrAIn (foundational AI model – TechCrunch).
- CTO of Beedigital ($60 million in revenue), CTO of Kelisto, CTO of Justlanded.
- BSc and MSc in Computer Science, University of Murcia and University of Ghent.
With a degree in Pure Philosophy from the University of Deusto and a PhD in Sociology from the UNED, he is the founder and director of GNOSS, a technology company that has been working for more than 20 years on the development of neurosymbolic AI based on knowledge graphs capable of interpreting human language within a framework of common sense with people.
A computer engineer from the UPC, he has extensive experience in operations and technology, having led international projects and held management positions at Banco Sabadell, Solvia and the IMI of Barcelona City Council.
Convinced that the Customer Experience is a genuine driver of transformation, she works to align strategy, operations and culture with a clear purpose: to make people’s day-to-day lives easier in every interaction. She has built her career by driving customer experience transformation models within complex and highly regulated organisations in the energy, logistics and, currently, insurance sectors. Throughout her career, she has led initiatives aimed at improving processes, decision-making and generating sustainable impact for clients and the business, from a cross-functional and people-centred perspective.
Telecommunications engineer, PhD in this discipline and graduate in Economics. He is a professor at the Polytechnic University of Madrid and holder of the Jean Monnet Chair in Technological Diplomacy and Digital Sovereignty. A specialist in technological geopolitics, he has worked at the European Commission and the Ministry of Industry. Between 2014 and 2020, he lived in Shanghai, promoting cooperation with Asian technological universities and innovation programmes. He currently coordinates the European Commission’s expert group on digital technologies in China and leads international projects on artificial intelligence and digital transformation.
He is also a regular speaker at international seminars and postgraduate courses, as well as a guest editor for academic journals. He has published more than 300 works in books, journals and conferences, accumulating more than 4,600 citations and an h-index of 32. In his last two books, he analyses, respectively, the role of technological innovation in international geostrategy, with a special focus on China (‘El gran sueño de China’ [China’s Great Dream], KnowSquare Award, 2023) and the past, present and future of society in the same country (‘La ciudad antes del mar’ [‘La ciudad antes del mar’], Tecnos, 2025).
Freelance Strategic Consultant in the financial-insurance field, mainly linked to the ICEA Association.
José Luis Calderón is an Economist (ADE) from the Universidad Autónoma de Madrid, with a background in the insurance and financial sector. He has 35 years of experience in the insurance sector, 25 of them as General Manager in different prestigious entities (Aseval, CxG Aviva, Aviva Vida y Pensiones and Santalucía Vida y Pensiones).
Currently, in addition to being linked to the ICEA Association, he is a member of the Board of Directors of “Stay Agencia de Suscripción” and “Livetopic” insurtech in the field of financial planning, and of the Technical Committee of INADE. He is also an advisor to Community of Insurance, Centerbrok, SegurosIA, and Arca Digital.
She has over 15 years’ experience leading technology and innovation projects in digital health, within both hospital and corporate settings. She has worked with Hospital Sant Pau, Indiba and the Polytechnic University of Catalonia. She holds a degree in Biomechanical Engineering, a Master’s degree in Biomechanics and an MBA.
She has over 15 years’ experience leading technology and innovation projects in digital health, within both hospital and corporate settings. She has worked with Hospital Sant Pau, Indiba and the Polytechnic University of Catalonia. She holds a degree in Biomechanical Engineering, a Master’s degree in Biomechanics and an MBA.
Directora de Desarrollo Estratégico y Salud Digital en Grupo DKV. Politóloga con MBA y Máster en Gestión Pública (ESADE-UPF). Más de 15 años en innovación y salud digital en sectores público y privado. Miembro de la Junta Directiva de la Asociación de Salud Digital y experta en salud digital de la OMS.
Felipe Pascual Garrido is the CEO of SANO CENTER and the
founder of UNIVERSO GOODLIFE, an initiative focused on
active wellness and healthy longevity. As a senior consultant at
Lidera Sport Consulting, he has led strategic projects in Spain and
Latin America. Specializing in transforming complex ideas into
viable models, he drives innovation and professionalization in the
sports sector.
Diego joined Línea Directa in 2022 as Commercial Director, leading the transformation and diversification of the business model. Since 2024, he has also overseen the Health division, driving its growth and operational development. Prior to this, he built his career at various financial institutions in Spain and Italy.
Eva Aurin is a professional with over 18 years’ experience in the healthcare sector, specialising in innovation, digital health and technological transformation. She has held leadership roles, including Head of Innovation and Digital Health at Vall d’Hebron Hospital, and is currently Head of Healthcare and Social Business Development at Telefónica. She chairs the Catalan Digital Health Society, where she drives the development of the digital health ecosystem.
Chief Executive Officer of Ferrer&Ojeda and member of the fourth generation of the family business. With a degree and MBA from ESADE, he began his career in strategic consulting at an American firm and then became an executive at a Spanish family-owned multinational, gaining more than ten years of diverse experience.
Law degree from the Autonomous University of Madrid.
Master’s degree in Business Management from AEDE.
Certified insurance broker.
Accredited mentor by the Spanish Mentoring Network.
MIFID II qualification for financial advice.
For the last 10 years, he has been the Managing Director of the National Organisation of Insurance Brokers (Espabrok) and Head of Distribution for the wholesale brokerage Espabrok and Espabrok Inversiones.
He is a member of the Board of Directors of the International Insurers’ Club.
His professional career prior to Espabrok is extensive, having led teams at the commercial, national and regional director level in leading multinational and local insurance companies, such as Previasa (now DKV), Pelayo Mutua de Seguros and Zurich. He has a 360º view of the insurance sector, institutions, professional mediation and insurance companies.
Chief Executive Officer of Ferrer&Ojeda and member of the fourth generation of the family business. With a degree and MBA from ESADE, he began his career in strategic consulting at an American firm and then became an executive at a Spanish family-owned multinational, gaining more than ten years of diverse experience.
Law degree from the Autonomous University of Madrid.
Master’s degree in Business Management from AEDE.
Certified insurance broker.
Accredited mentor by the Spanish Mentoring Network.
MIFID II qualification for financial advice.
For the last 10 years, he has been the Managing Director of the National Organisation of Insurance Brokers (Espabrok) and Head of Distribution for the wholesale brokerage Espabrok and Espabrok Inversiones.
He is a member of the Board of Directors of the International Insurers’ Club.
His professional career prior to Espabrok is extensive, having led teams at the commercial, national and regional director level in leading multinational and local insurance companies, such as Previasa (now DKV), Pelayo Mutua de Seguros and Zurich. He has a 360º view of the insurance sector, institutions, professional mediation and insurance companies.
Marcelo Rodríguez, an international leader in insurance, reinsurance, and M&A. With more than 24 years as Chairman of RiskGroup Argentina, he stands out for his leadership in business strategy and Insurtech. He was CEO of Steward Wrightson and AON. He is co-founder of EspacioECCTA and a member of Club de los 20, combining his vast executive experience with his role as an entrepreneur and academic.
Profile with over 35 years of experience in the sector.
International experience in different markets.
In-depth knowledge of distribution models and value propositions for independent professional brokerage.
Performance in the brokerage market over the last 20 years, with top-level responsibilities in groups such as AXA and now MetLife.
Felipe García Rey is a strategic advisor and lecturer specialising in customer experience from a strategic and practical perspective. With over 30 years of commercial experience, he combines business and CX to analyse real situations, contribute business judgement and turn conversations into decisions and actionable steps.
Juanmi López is CEO of SegurosIA, an actuary and specialist in insurance innovation. After more than a decade in various positions at insurance companies and brokers, he now leads the deployment of agent AI in insurance in Spain, focusing on real business impact and regulatory compliance.
- Founding team member and CTO of CoverWallet, acquired by AON
- Co-founder of ClibrAIn (foundational AI model – TechCrunch).
- CTO of Beedigital ($60 million in revenue), CTO of Kelisto, CTO of Justlanded.
- BSc and MSc in Computer Science, University of Murcia and University of Ghent.
With a degree in Pure Philosophy from the University of Deusto and a PhD in Sociology from the UNED, he is the founder and director of GNOSS, a technology company that has been working for more than 20 years on the development of neurosymbolic AI based on knowledge graphs capable of interpreting human language within a framework of common sense with people.
Ignacio Gutiérrez is the Founder and CEO of AyGLOO. He holds a degree in Industrial Engineering from the UPM and an MBA, with training in data science. He is an AI expert with over 10 years’ experience. He has worked at SAS Institute, a leading name in analytics and AI for decades, as well as at SAP and HP. He has launched business units from scratch and founded two further start-ups.
Currently in period of NON Compite.
Ana Matarranz Carpizo is a prominent leader in the national and international insurance sector. She has held senior positions, Managing Director of Howden Iberia, Willis and member of the board of directors of Compensa, as well as CEO of Health & Benefits for Europe at WTW. Actuary and Economist. Highly recognised professional, having received several awards: Most Inspirational Woman by INESE and Best Executive by AJS.
Florian has been investing in tech startups for over 15 years, and in InsurTech more specifically since the category exists! Florian is co-founder of astoryaVC, one of the most active investors in tech startups revamping insurance and tackling emerging risks. He invests across Europe at Seed stage, supporting founders in their go-to-market strategies, sales cycles and marketing efforts.
Founder of KAPS Management Group, a consulting firm specialising in Human & Digital Transformation, as well as emotional leadership in the corporate world. Independent consultant on several advisory boards, specialising in innovation and transformation.
Master’s degree in Digital Business from La Salle International Graduate School, PDG from IESE International School and Bachelor’s degree in Physical Chemistry from the University of Barcelona.
More than 40 years of national and international experience in senior management and in the field of technology, CDO of Endesa, CIO of the Endesa Group, President of Mundivía, President of CETIC, Vice-President of Autelsi, Director of Sadiel and Founding Patron of the Eduardo Punset Foundation, among other positions.
Professor at La Salle International Graduate School in ICT, Innovation, Project Management, Customer Experience, and Emotional and Transformational Leadership.
Author of ‘RENACER’ and ‘WISE Workers: Increase Your Employability and Become the Employee Companies Love’ and regular Transformational Speaker for companies.
Director of Personal and Health Insurance at Helvetia Caser, with 30 years’ experience in the insurance sector linked to healthcare, both in service provision and in the insurance business itself; he also has previous experience in other industries (automotive, food).
He holds a degree in Industrial Engineering and has completed postgraduate studies at ESADE, Ashridge Business School and the University of St Gallen.
A chartered actuary since 1999 and a CERA member since 2019. Currently Head of Mobility at Helvetia-CASER. Previously, at the AXA Group, he served as Head of Life, Savings and Health for International and New Markets (2 years), Head of Risk at AXA Mexico (4 years), and Head of P&C and Health Actuarial at AXA Spain (6 years).
He was an associate professor at the Autonomous University of Madrid from 1997 to 2004, teaching Financial Mathematics and Investments, and at the University of Alcalá de Henares from 2004 to 2013, teaching Actuarial Mathematics I and II, Actuarial Modelling and Pension Schemes.
Previously worked as a consultant for various companies, including Towers Perrin-Tillinghast (2 years) and CGAA Consultores (8 years).
Holds a degree in Business Management from the Autonomous University of Madrid and a degree in Actuarial Science from the University of Alcalá de Henares. Lecturer on various master’s and specialised programmes (EOI, ICEA, CIFF, etc.). Member of the Spanish Actuarial Institute and member of its Board of Directors (Secretary General from January 2013 to 2015). He has collaborated with public bodies such as the Bank of Spain, the Insurance Supervisory Authority, the Ibero-American Social Security Organisation, etc., on the development of research and education programmes.
PhD in Computer Science from the University of Deusto, specialising in Big Data,
mobility and predictive algorithms. Master’s in Management from the University of
Wales (2016). MBA from IE Business School (1998) and a degree in Business
Administration and Management (1997)
A professional with over 25 years’ experience leading business development and
projects in the technology and services sectors. An expert in technological solutions
applied to mobility, connected cars and the Internet of Things (IoT).
In 2001, he created and founded DETECTOR, a company specialising in technology,
telematics and mobility consultancy, which went on to generate an annual turnover of
over €14 million.
In 2013, he established a new company called NEXT SEGUROS, launching the first
car insurance policy that only costs money when the car is in motion. In 2017, he
established GRUPO NEXT, a company specialising in information management and
Big Data, the connected car, the monetisation of information and data analytics. In
2024, he launched NEXT MOBILITY SOLUTIONS, a company specialising in mobility
management and the development of predictive mobility models and smart transport.
In the academic sphere, Dr Goikoetxea is a lecturer in Big Data at the School of
Computer Engineering at the University of Deusto (Bilbao) and a lecturer in Smart
Cities, Innovation and Smart Mobility at The Valley Business School (Madrid). He is a
senior lecturer in Innovation and Digital Transformation at the Faculty of Business
Administration at Francisco Vitoria University (Madrid), a lecturer in Introduction to
Technology at Camilo José Cela University, and a lecturer in Finance and Operations at
Alfonso X el Sabio University. He also collaborates with IE Business School.
Dr Goikoetxea is a regular speaker on topics related to IoT, AI, Big Data, pay-per-use
car insurance, Connected Cars and entrepreneurship.
Digital Health Project Manager at Helvetia Caser. She has spent the last five years developing digital health products and services for policyholders.
Prior to this, she had been working in the insurance sector for over 13 years.
She holds a degree in Advertising and Public Relations from Rey Juan Carlos University.
- e-Distribution:
- e-Ecosystem:
- e-Health:
- LATAM
- Best Partnership
Freelance Strategic Consultant in the financial-insurance field, mainly linked to the ICEA Association.
José Luis Calderón is an Economist (ADE) from the Universidad Autónoma de Madrid, with a background in the insurance and financial sector. He has 35 years of experience in the insurance sector, 25 of them as General Manager in different prestigious entities (Aseval, CxG Aviva, Aviva Vida y Pensiones and Santalucía Vida y Pensiones).
Currently, in addition to being linked to the ICEA Association, he is a member of the Board of Directors of “Stay Agencia de Suscripción” and “Livetopic” insurtech in the field of financial planning, and of the Technical Committee of INADE. He is also an advisor to Community of Insurance, Centerbrok, SegurosIA, and Arca Digital.
Helena Canadell, presenter, speaker and lecturer, expert in communication.
Since 2008, she has worked as a presenter for a multitude of brands and at all kinds of events: congresses and conferences, team building, training sessions, sales days, shows, dance festivals, award ceremonies, etc.
She has also worked as a speaker at all kinds of sporting events since 1997, being the first female speaker at FC Barcelona, for Barça femenino.
Her time on television began back in 2003, and she has not stopped to date. First as a dancer/dance teacher in programmes such as: “Zona de ball”, “Mira quién baila”, “+k Fitness”, “Pura Magia”, “Uno de los nuestros”, “Fent Trull”, “Mueve tu mente”, “Tu Cara me suena” and “Buenafuente”, and later and currently, as a reporter and/or collaborator with her own section in several programmes in: “Saber Vivir” (TVE), “Terra de vins”, “Obert de nit”, “Storybars”.