Dedicated to improving people’s lives by designing new customer experiences, business models, products and services.
For just over five years, he has been facing an incredible challenge alongside an extraordinary team at Santalucía, where he led the practice related to customers (strategy, acquisition, cross-selling, loyalty, retention, CEX, VOC, etc.), product design (life and non-life insurance and services), and market intelligence.
Previous career: CSO, CMO (Renfe), CDO (Globalia) and CXO (Air Europa) positions in the travel and transport industry. Digital Director (NTT Data). Extensive senior experience in FCPG and Retail (Accenture).