Guillermo Calderón has developed his professional career always
in the commercial and marketing world, as Territorial Director,
Director of Agents, Director of Digital Transformation and, now, as
Director of Digitalization and Distributor Experience of Generali,
both in positions with executive responsibilities, as a trainer in
several Universities, writer and lecturer with the published book
‘El Seguro: Cien preguntas clave’ and multiple articles on
Marketing, Digital Transformation, CRM and customer and
distributor experience.
Since July 2024 he is also President of CIMA on behalf of Generali.
Guillermo Calderón
- Director of Digitisation and Distributor Experience at Generali and President of CIMA
- Participación en: IWC 2025