Elena Castillero has been working at Caser for more than 20 years and is the Director of Campaign Marketing, an area that brings together Caser Marketing Directo, the telephone platforms for sales and retention, and for the last year has been directing the transversal initiative “Digital&People”, whose main objective is to accelerate the digital transformation at Caser with a clear focus on business, and also through a cultural transformation, since the employees are the real agents of change.