Helena Canadell, presenter, speaker and lecturer, expert in communication.

Since 2008, she has worked as a presenter for a multitude of brands and at all kinds of events: congresses and conferences, team building, training sessions, sales days, shows, dance festivals, award ceremonies, etc.

She has also worked as a speaker at all kinds of sporting events since 1997, being the first female speaker at FC Barcelona, for Barça femenino.

Her time on television began back in 2003, and she has not stopped to date. First as a dancer/dance teacher in programmes such as: “Zona de ball”, “Mira quién baila”, “+k Fitness”, “Pura Magia”, “Uno de los nuestros”, “Fent Trull”, “Mueve tu mente”, “Tu Cara me suena” and “Buenafuente”, and later and currently, as a reporter and/or collaborator with her own section in several programmes in: “Saber Vivir” (TVE), “Terra de vins”, “Obert de nit”, “Storybars”.

Jean-Marc Pailhol, appointed Chief Global Strategic Partnerships and Board member at Allianz Partners in 2020, joined Allianz in 2009, holding key roles including Head of Distribution at Allianz France. He began his career in IT and banking and holds a Master’s in Private Law and an MBA from ESSEC.

Guillermo Calderón has developed his professional career always
in the commercial and marketing world, as Territorial Director,
Director of Agents, Director of Digital Transformation and, now, as
Director of Digitalization and Distributor Experience of Generali,
both in positions with executive responsibilities, as a trainer in
several Universities, writer and lecturer with the published book
‘El Seguro: Cien preguntas clave’ and multiple articles on
Marketing, Digital Transformation, CRM and customer and
distributor experience.
Since July 2024 he is also President of CIMA on behalf of Generali.

Paula, with a solid track record in Business Consulting and as Director of Digital Business at CASER, is a leading voice in the transformation of the Insurance Sector. Her strategic vision, business knowledge and her connection with technology as a catalyst for change make her a benchmark in the evolution of the sector and, in particular, in Distribution.

Ricardo Miguel do Carmo Almeida is a reference professional in the affinity insurance sector and sales management, recognized for his ability to lead product innovation, drive business development, and guide commercial teams to success.
With solid experience in building strategic partnerships and managing relationships with major partners, he has been instrumental in market expansion from scratch, both in B2B and B2B2C environments. His visionary approach and passion for technology and digital transformation have enabled him to create disruptive insurance solutions and optimize operations in complex contexts, both nationally and internationally.
His career encompasses a comprehensive understanding of the insurance sector, including the management of distribution networks, offer underwriting, product development and commercial partnerships, customer service, and strategic consulting. Moreover, he has led corporate projects on strategic planning and business transformation, consolidating an integral business vision and a results-oriented approach.

Guillermo Calderón has developed his professional career always
in the commercial and marketing world, as Territorial Director,
Director of Agents, Director of Digital Transformation and, now, as
Director of Digitalization and Distributor Experience of Generali,
both in positions with executive responsibilities, as a trainer in
several Universities, writer and lecturer with the published book
‘El Seguro: Cien preguntas clave’ and multiple articles on
Marketing, Digital Transformation, CRM and customer and
distributor experience.
Since July 2024 he is also President of CIMA on behalf of Generali.

Patrick Larnaudie-Eiffel has more than 15 years of experience in insurance in Europe and LATAM. His various positions in large insurance groups such as AXA or CNP Assurances, in Accenture as a strategy consultant and in global Insurtechs give him a unique vision of the main strategic challenges of the sector.

José Luis Calderón is an Economist (ADE) from the Universidad Autónoma de Madrid, with a background in the insurance and financial sector. He has 35 years of experience in the insurance sector, 25 of them as General Manager in different prestigious entities (Aseval, CxG Aviva, Aviva Vida y Pensiones and Santalucía Vida y Pensiones).

Currently, in addition to being linked to the ICEA Association, he is a member of the Board of Directors of “Stay Agencia de Suscripción” and “Livetopic” insurtech in the field of financial planning, and of the Technical Committee of INADE.

From an operations management perspective, I focus on maximizing the operational efficiency of companies through strategic planning, leading high-performance teams and driving innovation through technology-based project management.

Rafa started his career in Liferay as a Consultant in May 2016, moving to the pre-sales department in 2018. Since then he has been evolving, going on to lead the presales in Spain, then in EMEA and since July 2022 globally. His main activities are related to everything that has to do with the pre-sales of Liferay products, both for new customers and existing customers, as well as work directly related to areas such as marketing, monitoring and training partners and customers, etc.. Previously he worked in a consulting firm, participating in all phases of the development process: development, analysis, project management and pre-sales, specializing in web applications on CMS. Rafa has a degree in Computer Engineering from the University of Nebrija.

Oscar Fernandez has a strong sales background, specialising in the conversational AI sector. With a results-oriented approach and strategic vision, he leads the planning and execution of sales strategies in the region, driving the company’s growth and strengthening relationships with key customers. In his current role, Oscar has been instrumental in developing new business opportunities, managing a sales team focused on the expansion of artificial intelligence solutions applied to business communication. He has been able to establish long-lasting relationships with major clients, ensuring customer satisfaction and contributing to the achievement of national and international business goals. With in-depth experience in everything related to sales, from prospecting to negotiation and closing deals, Oscar has been a reference in the leadership of high-performance sales teams. His approach based on data analysis and customisation of solutions has allowed him to maximise the impact of commercial strategies in the AI sector. Throughout his career, he has worked closely with marketing, product and support teams, integrating business strategies with customer needs and product capabilities. This collaborative approach has allowed him to bring significant value to the growth of the company.

Physiotherapist specialising in neurology and digital physiotherapy. Passionate about sport, technology applied to health and the entrepreneurial environment. Currently managing the Go To Market Unit at TRAK.

Actuary with extensive experience in the sector, I have held key positions in areas such as finance and risk management. Currently, as Director of Life and Personal Insurance, I lead the product strategy from a perspective of transformation and innovation with a focus on the customer and excellence.

Law graduate, with a Master’s degree in Insurance Management (ICEA), MBA from the Polytechnic University of Madrid and a Master’s degree in Digital Business.
He is currently Director of Marketing and Innovation at Iris Global, a leading Assistance brand, and a member of the Board of Directors of Kuiko. With more than 20 years of experience in the Insurance and Assistance sector, he has held key positions in strategy, product development and digital transformation.
He is also a mentor in the Santalucía Group’s Entrepreneurship and Open Innovation programmes, supporting startups and new initiatives in the sector.

Dedicated to the insurance and banking sector since 1997, she specialises in the protection and welfare of private customers through the marketing of bank insurance products, designing and implementing value propositions to meet people’s real needs. She has worked in financial and insurance companies such as SegurCaixa Adeslas, Caixa Terrassa and, currently, BanSabadell Vida.

Professional with consolidated experience in the Social Health and Insurance sectors, I have developed my career defining and implementing marketing strategies and leading sales teams.
Leader of intra-entrepreneurship projects within organisations, I have set up the Caser Service Platform for dependent elderly people.
Currently responsible for the Caser 50+ Platform project, in alliance with Vilma technology, with excellent results in loyalty and cross-selling insurance and services.

Ambassador of SDG Certificates – ESG Consultant Innovation for sustainability

Lecturer in innovation, sustainability, creativity and transformation programs in business schools, inspirational speaker in institutional, academic, and corporate events.
Top 40 futurists in Spain (Forbes Magazine)

+Human Resources Influencer by RRHH Digital newspaper.

With over 20 years of experience in various industries, Luis has focused his career on improving Customer Experience in all areas of business, from Research and Development to Operations and Sales. He has evolved from IT engineer to executive roles, working in large enterprises and SMEs, including own startups. He currently leads the Digital Experience practice for Insurance at NTT DATA Spain with a team of more than 200 people committed to innovation and excellence in customer-centric solutions.

Executive with over 20 years of experience in the world of sales and business development.
She started her career at Getronis, where she specialised in selling solutions of leading companies and outsourcing services of Cisco, Microsoft and Dell solutions for more than 14 years. She collaborated with the operator BT in the commercial department for more than 3 years with WAN, IT or Contact Center solutions among others.
Afterwards, Cristina Tello joined Microsoft, where she worked for 4 years in professional sales and consulting services. During her time at Microsoft, she worked closely with customers such as Telefónica and in Public Administration Madrid Digital or Madrid City Council implementing innovative solutions in Azure and O365.
At Infor, as Senior Account Manager, her focus was on delivering ERP solutions on Cloud AWS for 4 years. She is a technology solutions specialist and has a holistic view of systems. Always focused on the customer’s business, she is able to analyse the impacts of solutions at all OSI levels, from infrastructure to end applications. Her end-to-end approach ensures that implemented solutions generate real value for organisations.
He currently holds the position of BDM Senior Executive at Fujitsu. In this position, she specialises in hybrid private and public cloud solutions. Her experience and expertise make her a strategic ally for companies looking to optimise their operations and adopt advanced technologies.

She has a degree in Law from the Complutense University of Madrid, as well as a Master’s degree in European Law from the Institute of European Studies at the Free University of Brussels. After a brief stint at the European Commission’s Directorate-General for Regional Policy, she joined UNESPA in 1988 as Head of International Relations. In 1996 she was promoted to Secretary General of UNESPA, a post she held until 2023. That same year she was appointed President of the association.
Currently, she is a member of the Insurance Advisory Board of the Ministry of Economic Affairs. She is also one of the vice-presidents of the Spanish Confederation of Business Organisations (CEOE). She is a member of the Executive Committee of Insurance Europe, as well as of the Budget and Appointments Committee of that organisation. In addition, she takes a very active part in the work of the Inter-American Federation of Insurance Companies (FIDES) and the Global Federation of Insurance Associations (GFIA). Finally, it should be noted that she was chair of the Insurance and Reinsurance Stakeholders Group (IRSG), an advisory body to the European Insurance and Occupational Pensions Authority (EIOPA), between 2016 and 2018.

Carlos Palos is the current CEO of Berkley Spain and Portugal, a position he has held since May 2022. He is a Naval Engineer and holds a degree in Civil Marine, both from the Polytechnic University of Catalonia.
With more than 20 years of experience in the insurance sector, prior to joining Berkley, Carlos has held management roles in Claims, Operations and Sales and Distribution in large multinational corporations.

With more than 30 years of international experience in consulting and business transformation, Luis has led various practices and units, excelling in sectors such as Insurance, Telecommunications, Public Sector, Transport and Multimedia. He currently leads NTT DATA’s Insurance unit in Spain, with a team of more than 500 people, offering first class services to the main insurance companies in the country.

Deputy Deputy General Manager at Santalucía since 2022. Previously, he developed his professional career in the insurance sector, leading both national and international projects related to transformation in one of the world’s leading consulting firms.
An Industrial Engineer, he furthered his education at prestigious training centres such as ESADE Business School.
He collaborates with different associations in the Insurtech world and academic institutions and is a founding member of the association of CIyBG (Council for Innovation and Good Governance) advisors.

Economist and Insurance Actuary
Secretary General of the ‘Instituto de Actuarios Españoles’.
President of ‘Centro Zaragoza’ and represents Caser in TIREA, CHIP CARD, AGROSEGURO and COMISMAR.
Chairman of BECSER and Managing Director of FINANCERA, Caser’s insurance subsidiaries in Andorra.

Juliana is responsible for innovation and development of the Life & Health value proposition for Latin America and Iberia at SCOR Life & Health. Previously, she held various strategic roles at SCOR, including EMEA strategy director and global head of key client relationships in Life & Health.

Physiotherapist specialising in neurology and digital physiotherapy. Passionate about sport, technology applied to health and the entrepreneurial environment. Currently managing the Go To Market Unit at TRAK.

With a background in Business Sciences and 20 years of experience in the insurance sector, he has worked in the Risk Management Department of the Telefónica Group and, for more than fifteen years, in affinities insurance with the Group’s Aseguradora de Directo (Telefónica Seguros), developing innovative products such as mobile insurance.

For the past six years, he has led the development of cyber insurance at Telefónica Seguros, being responsible for the product and manager of underwriting and business, focusing on creating cyber solutions that protect our customers in an increasingly complex digital environment.

Estefanía Rodríguez has 10+ years of experience working with startups and innovation in South America, North America, and Europe. Currently, she focuses on scouting and designing innovation programs that promote the digitalization of the insurance sector along the entire value chain, focusing on cutting-edge technologies and implementation such as AI use cases applied to the sector.

Karin Garcia Schendera is the Corporate Business Director of OnLygal, a company specialising in legal solutions, and a member of the management committee. Karin has a degree in History from the Complutense University of Madrid and a Masters in Commercial Management and Marketing (GESCO) from ESIC, and has extensive experience in the insurance sector where she has held management positions.

Inés Eusébio is Partner and Head of Insurance in Iberia and Latin America, and Health and Public Sector in Latin America at NTT DATA. With a solid track record in strategic consulting and digital transformation, she leads innovation initiatives in insurtech, driving disruptive solutions such as generative insurance. Passionate about the evolution of the sector, she works on the adoption of new technologies to improve customer experience, optimise operations and foster a more agile and efficient ecosystem in the insurance industry.

Juan Mazzini is Head of the Insurance practice for EMEA, APAC and LATAM at Celent. With more than 30 years of experience in insurance and technology, he advises CEOs on topics such as fintech, insurtech, innovation, emerging technologies and business transformation. A frequent speaker at industry events, he shares his insights on emerging trends and the future of the insurance ecosystem.

With over 14 years in the insurance/assistance market and 12 years in IT/innovation, Angel has held executive positions at AXA Partners, including Global Head of Operations and Networks and Americas COO.
Currently, as Head of Revenue and Strategy at M47 Labs, he drives AI initiatives.
Angel holds a Bachelor’s in Electronic Engineering and a Master’s in Operations and Innovation from ESADE.

Cristina, passionate about innovation, sees it as a transformative force for a better and sustainable world. With more than 5 years of leadership in global initiatives, she faces new technological and business challenges on a daily basis. In addition, with more than 12 years in consulting for financial institutions, she has led multiple transformations, acquiring technological skills, functional knowledge and strategic vision.

Professional with more than 30 years of experience in the ICT sector. From Unix and information systems administration to consulting and sales, including networking, development, cloud, project management, ITIL process management, service management, team leadership, training and many other topics, all related to his passion: technology. He is currently working in business development and consulting in the Platform Business area of FUJITSU, specialising in the areas of supercomputing, artificial intelligence and quantum computing.

More than 13 years of experience in the insurance sector (multinational brokers Aon/Marsh and local niche broker in Surety Rasher) both in client management (companies with a turnover of up to 500 MM€) and in the placement of risks in the insurance market as a broker and Actuarial Consultant (2 years). Since 2019 Co-founder of iMeureka, one of the Insurtechs of reference in Spain. Degree in Business Administration and Actuarial and Financial Sciences from the Universidad Pontificia de Comillas (ICADE). Group A mediator qualification.

He is a financier with a Master’s degree in Marketing and Commercial Management, Artificial Intelligence, Innovation and Blockchain.
He has been advising companies on their innovation, strategy and digital transformation processes for more than 20 years. He is a founding partner of several projects and a member of the Board and Advisory Board of technology companies and startups, industry 4.0, and a venture capital manager.
Professor of new business models, strategy and marketing in several Universities and Business Schools of first level, both national and international.
Frequent contributor to the media, speaker at industry events and co-author/collaborator of several books.
His newsletter, betterbusinessforabetterworld.com, has more than 45,000 subscribers. He has been named ‘TOP Voices’ by LinkedIn, as a reference in technology and innovation and is also considered one of the 50 people who have most influenced digital business in Spain.

Roger Peverelli: 25+ year track record as a strategy consultant, best-selling author on the future of financial services, boardroom speaker and guest lecturer at business schools and universities. Specialty: creating new businesses driven by tomorrow’s customer needs and enabled by advanced tech. Also, the co-founder of DIA – Digital Insurance Agenda. Constantly connecting insurance executives with tech leaders to accelerate digital transformation in our sector. Passionate about football, and about to finalise a new book: on how football can change the world.

Oswaldo Lorenzo holds a PhD from Warwick Business School (UK). He has also participated in the Colloquium on Participant-centered Learning at Harvard Business School, Boston (USA), and in the specialised research programme at the University of Texas at Austin (USA). Oswaldo plays different roles in his professional life. He is CEO of Unikemia, an Edtech startup in Spain and Latin America. He is a visiting professor at Deusto Business School (Spain) and Manchester Business School (UK).

Jon Vital Corres is an entrepreneur specialising in business management and business development. He currently leads technological innovation in healthcare and rehabilitation as CEO and co-founder of TRAK, a startup focused on artificial intelligence-driven physiotherapy solutions within the digital health sector.

Co-founder and COO of Bdeo, a company specialising in visual intelligence for the insurance sector. With more than 15 years of experience in innovation and technology in different sectors, she has been driving the digital transformation of the insurance sector for 7 years with Bdeo. Recognised as one of the most influential women in InsurTech.

With a legal academic background and law professor at Pompeu Fabra University for 10 years. More than 13 years of experience in SaaS, occupying different roles (Product Manager, Partnerships and Business Development) in Denmark and Spain.
Specialised in conversational design and customer experience.

Xavier specialises in helping companies and brands achieve profitable growth through the implementation of effective business, marketing and innovation strategies. With a career spanning over 30 years, he has successfully led initiatives in various sectors as a corporate executive and consultant. Graduate and Master’s degree from ESADE and HEC.

Helena Canadell, presenter, speaker and lecturer, expert in communication.

Since 2008, she has worked as a presenter for a multitude of brands and at all kinds of events: congresses and conferences, team building, training sessions, sales days, shows, dance festivals, award ceremonies, etc.

She has also worked as a speaker at all kinds of sporting events since 1997, being the first female speaker at FC Barcelona, for Barça femenino.

Her time on television began back in 2003, and she has not stopped to date. First as a dancer/dance teacher in programmes such as: “Zona de ball”, “Mira quién baila”, “+k Fitness”, “Pura Magia”, “Uno de los nuestros”, “Fent Trull”, “Mueve tu mente”, “Tu Cara me suena” and “Buenafuente”, and later and currently, as a reporter and/or collaborator with her own section in several programmes in: “Saber Vivir” (TVE), “Terra de vins”, “Obert de nit”, “Storybars”.