Oswaldo Lorenzo received his PhD from Warwick Business School (UK), his MBA from IESA Business School. He has also attended the Colloquium on Participant-centered Learning, Harvard Business School, Boston (USA), and a specialized research program at University of Texas (USA). Oswaldo Lorenzo plays different roles in his professional life: He is Director at Unikemia, an Edtech startup based in Spain. He is also Professor of Digital Transformation, Entrepreneurship & Innovation, and Operations. He is Associate Professor in Deusto Business School and he is also visiting professor in Alliance Manchester Business School teaching in the Global MBA. He was previously full-time professor at IE Business School (8 years).